It's always "third person" language in order to avoid the sort of responsibility Moshe is pointing out. They want the authority without the responsibility. That is why they don't admit who wrote what article, book, chapter, whatever.
Even the "Governing Body 'represents' the Slave Class" language is a cop out because it never really says they're members of it, just the representatives. It's implicit but still not directly stated. And names are rarely used.
Cantleave mentioned 8 people. I thought they were back up to 12. With all the additions and deaths, it's hard to keep track of the GB. What's the current membership?
(Side note: I don't believe the GB wield much authority anymore. The corporation and its financial interests have to come first. They throw the GB a bone now and then by allowing them to assert their authority in print, but this serves to protect corporate from scrutiny from the rank and file, who still mostly think the GB are in control.)